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About Us

The Superdry Heritage

Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with British design. They are characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling. Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.

Focus On:
Sustainability

We know that fashion makes a statement. Let's make that statement a force for good. Join us in leaving a better legacy that's better for the environment.

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Our Values

We're on a mission to be a Global Brand. And driving this mission are our values and behaviours. What we believe in, how we act. What you can expect from us, what we expect from you.

Our Latest Collections

Discover our hand-picked seasonal must-haves.

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Men's Polos

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Women's Tees

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Men's Summer Shirts

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