All accessories
A cap gets looked at all day and a belt spends its life half hidden, which is the range accessories cover here. Between those two sit backpacks, totes and beanies, each doing a little of both. All of them are small, worn close, and carrying the name where it can actually be read.
All accessories
Logo Caps, Beanies and Tote Bags
A name on a cap sits at the height of a face, and that is most of what accessories do. Embroidery across the front of a cap, lettering on a tote, a knitted beanie pulled down to the ears: none of it is decoration at a distance. Superdry has put Japanese-inspired typography on its clothes since it started in the UK in 2003, and a cap is the shortest way to wear one. Men's accessories and women's accessories divide the same shelf in two if you already know which side you want.
Japanese-Inspired Type on Caps, Beanies and Totes
A whole look can be settled and still say nothing at all. Plain coat, plain denim, plain boots, and then one small thing with a name on it does the talking. Beanies take the cold months, caps take the warm ones, and neither asks anything of the clothes underneath them. Start with whichever one you will actually wear.